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Display a welcome mat on your website

You can set how you want to display your welcome mat popup by switching to the Display Rules tab in OptinMonste.

By default, OptinMonster campaigns display on all pages of your site after the visitor has been there for 5 seconds. Since this is a welcome mat, you’ll probably want it to display immediately. Just change this value to 0 seconds.

By default, the welcome mat will display on every page of your site. You can easily include or exclude specific pages by using OptinMonster’s personalization rules.

There are a lot of other personalization and targeting options like user’s location, what items they have in their eCommerce cart, what have they done previously on your site, etc.

Once you are ready to make your welcome mat live, simply click ‘Publish’ at the top of the screen. You will need to switch the toggle next to ‘Status’ so that it shows ‘Live’

Don’t forget to click ‘Save’ to save your changes.

Now, head to your WordPress website and click on the OptinMonster menu item. You should see your welcome mat campaign, plus any other campaigns you’ve created.

f it’s not appearing, just click ‘Refresh Campaigns’ to fetch data from the OptinMonster website.

To check out your campaign, you can visit your website in a new incognito browser window. You should see your welcome mat slide in seamlessly from the top of your screen.

Examples of Great Welcome Mats

Let’s take a look at some welcome mat examples from different industries. For each, we’ll go through what they’re doing well, plus any minor changes we might suggest.

1. Singularity

This welcome mat from Singularity prompted users to sign up and watch the livestream of the Singularity University Global Summit. It was hugely successful and captured over 2,000 new email signups in under 9 days.

e particularly liked the great use of the logo, the clear fonts, and the bright “Remind Me!” button.

2. Goins, Writer

This welcome mat from Goins, Writer offers a free guide. It’s a clear, simple offer, and the minimalist design is in keeping with the rest of the website.

We felt that the “Yes” and “No Thanks” buttons are clear and easy to use, and the use of numbers in the headline makes for a compelling offer.

3. AVweb

This welcome mat has a large, clear image of a small airplane. It’s instantly eye-catching.

We liked the great image, and the clear “Sign Me Up!” call to action. One small possible tweak would be to shorten the tagline to avoid having it cover the top of the airplane.

4. Loaded Landscapes

This welcome mat from Loaded Landscapes is a little different from other examples. The background is slightly transparent.

We liked the clear offer and the enthusiasm of the red call to action button. The background of the site beneath the welcome mat could be a little distracting, so it might be worth changing it to be fully opaque, however.

5. OptimizeMyBnb

This welcome mat was used on a specific page, linked to from a book the website owner sold through third-party retailers. These retailers didn’t pass on customers’ details, though. Using a welcome mat in this way helped capture customers’ email addresses.

We felt the very clear headline, subheading, and call to action text all worked well. However, we thought that “item” on the button should probably be “items” plural. This highlights the importance of carefully proofreading your welcome mat’s text.

There are dozens more full screen welcome mat examples that you can see, but we didn’t add them all in this guide.

If you’re looking for more inspiration, here are some things you can do with a fullscreen welcome mat:

  • Present a targeted offer or coupon
  • Showcase new products and services
  • Let visitors know what to expect from the site
  • Win new subscribers by highlighting their best content
  • Point visitors to their social media profiles
  • Collect email subscribers as part of a prelaunch phase

-WP Beginner

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