A customer-centric website design involves creating a commercial website that meets the wants and needs of a business’s customers and prospects. It is important as it provides customers with the necessary information of your business, generates sales, resolves problems faster(a complaint) and enhances the reputation of your business.
A customer-centric website is beneficial for your business as it:
- Creates a good first impression
- It triggers the right emotions
- It is Intuitive and easy to use
- Provides trust and credibility
- A website can be measured by the metrics that matter
When trying to establish how successful your website is, it is recommended to focus on:
- Trust: How trustworthy/credible customers felt the site was
- Usability: How easy-to-use they felt the site was
- Appearance: How attractive they thought the site looked
- Loyalty: How likely they are to return to the site
- Net Promoter Score: How likely they are to recommend the site to a friend, family member, or fellow shopper.
Here are some tips to keep in mind when creating your website:
- Conduct thorough keyword research based on your industry, products or services offered
- Focus on content that targets the right audience
- Provide a clear and visible call to action
- Have a powerful mission statement that ‘speaks’ to your customers
- Include customer feedback and reviews
- Have a floating chatbox that allow customers to ask any questions right away
